Challenge

Comic Relief seems to be lacking in getting people’s attention. There is no logo, nor a form of advertising, nor a website. Since the company is a mom and pop type of shop it could use some modernization to it. Should try not only keep current customers, but also reach out to new customers.

Solution

Grab people's attention by branding the comic book store in a modern form and keep customers coming back.

Current Brand Assets

Personas

Mood Board

Logo

Identity

#A91B1F

#FAEB01

#292A73

Tahoma- Bold

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z 

a b c d e f g h i j k l m n

o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! , .

Tahoma - Regular

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z 

a b c d e f g h i j k l m n

o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! , .

Employee Apparel

Packaging

Coupons

Stationery

Website

Mobile App

Facebook